From a 1922 issue of The American Magazine:
What I Learned In a Tarboro Grocery
Keep away from the easy job — when the choice is yours, pick a hard one
by David Pender
President, The D. Pender Grocery Company and The Pender-Dillworth Company, Inc.
Every time I go by a little store on a little side street I wonder if the man behind the counter is properly discontented with his job.
iPeople: Inspiring People 